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The Brief Bros.

Howard Ibach (left) is a former copywriter and creative director with 26 years of ad agency experience, and the author of two critically acclaimed graphic textbooks on creative briefs.

Henry Gomez (right) is VP/Director of Strategy at Zubi Advertising in Miami, a renowned Hispanic marketing agency, with 27 years of experience.

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Henry Gomez and I have preached the importance of insightful and inspiring \"answers\" on briefs to get the most from our creative partners. But what, if anything, can we learn as brief writers from a template? A blank template? Today, we examine a couple templates from legacy shops and discuss what we uncover.

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