132: A conversation with Sarah Walker-Hall, author of the famous Kiwi creative brief

You could say I waited 20 years to meet and talk to Sarah Walker-Hall. She authored a creative brief I have read, admired, written about and taught from almost since I began my latest career as a brief-writing instructor. In the first of a two-part series, we meet this remarkable woman who began her career in branding and found her way to strategy and planning. She has worked three times for TRG, formerly The Richards Group, in Dallas. Next time, Sarah and I will share with you the brief I love to rave about for Kiwi shoe polish, dissect its magic and show you an example of the award-winning work it inspired. If you ever doubted that a brilliant brief existed, believe. (Henry apologizes for being on the road.)