145: Reviewing a creative brief for the BBC’s coverage of the 2004 Summer Olympics in Athens

In our ongoing series, Henry Gomez and I review a creative brief written by a London-based agency for its client, BBC. The brief was written to create a new campaign to promote the BBC's on-air coverage of the 2004 Summer Olympics in Athens. We even have creative so you can ask yourself if the work answers the brief. For one-on-one, small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.