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The Brief Bros.

Howard Ibach (left) is a former copywriter and creative director with 26 years of ad agency experience, and the author of two critically acclaimed graphic textbooks on creative briefs.

Henry Gomez (right) is VP/Director of Strategy at Zubi Advertising in Miami, a renowned Hispanic marketing agency, with 27 years of experience.

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What is a manifesto? Is it a creative brief? Or like a creative brief? And how does a so-called \"manifesto\" help us understand a brand? These are some of the questions Henry Gomez and I discuss today on The Brief Bros. We review and dissect one of seventeen brand manifestos, this one for Avis, posted on LinkedIn recently by Lonnie Elliot.

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157: A manifesto for Avis, or is it?

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