158: Let's get real about AI.

Henry Gomez and I decided to take a breather and talk about AI. No panic. No exaggeration. No gloom and doom. Just the real stuff. It's here and it ain't goin' away. What's its role in advertising creative? In the creative brief? This is only the first of what we both think will be many conversations. But after insightful chats with two guests, Tim Brunelle and Sherry Horowitz, both experts in AI, we needed to take stock. Let us know what you think.

For small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.