174: Two ad students on the rigors of London's SCA.

One of them did a trumpet solo and she doesn't play trumpet. The other did six minutes of stand-up comedy and she isn't a comedian. No, they weren't auditioning for Britain's Got Talent.

In a return to our New and Emerging Talent series, Henry Gomez and I talk to two current ad students at London's famed School of Communication Arts—the most awarded ad school in the world.

Led by our friend Marc Lewis, this fertile training ground nurtures and mentors the next gen of ad professionals. Today we introduce you to Carlota Di Liscia and Emily Bowler. They are finishing up their year-long adventure at SCA and have partned as a writer/AD team. They will share with us the trials and tribulations they've thoroughly relished.

For small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.