182: Luckett Vanguard, mischievious strategic planner at FCB.

Luckett Vanguard oozes all the qualities you want in a strategic planner: curiosity, gregariousness, passion, the team player. FCB in Chicago hired him a year ago from the Hubbard School of Journalism and Mass Comm. Kudos to our friend Mark Jenson for the rec! And already he's made his mark.

Henry Gomez and I quizzed him on the unusual path he took first to Hubbard, then to his first job at FCB. Luckett had a few years of life experience under his belt and he tells us how this played to his advantage.

Today Luckett joins us in our New and Emerging Talent series. We love to meet young pros in our industry and get a sense of who our future leaders will be. You'll be impressed by this young man.

Reminder: For small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.