204: Uri Baruchin, strategy philosopher

Thanks to our friend and a former guest, Baiba Matisone, Henry Gomez and I introduce you to Uri Baruchin.

Uri is a consulting strategist in London with more than 20 years of agency and brand experience under his belt.

And he has more than a few things to say about our industry as he looks back on his career. He is unflinching in his critiques. And grounded in an eruidition most of us should envy. So sit back and listen to a philosopher strategist share his thoughts on the basic strategy frameworks that have failed us.

Fortunately, this is only Part 1. We have invited Uri back to dive even deeper into his prognoses and predictions.