{"store":{"baseInfo":{"podcastTitle":"The Brief Bros.","slug":"thebriefbros","podcastDescription":"The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/15700107/TBB_1080x1080_square_2x_p6ukjz.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/15700107/TBB_1080x1080_square_2x_p6ukjz_1200x628.jpg?s=598596bf6cb84ed7b6e2ccbb2f653a5d&e=jpg","podcastUrl":"https://thebriefbros.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/thebriefbros/feed.xml","theme":"double-tree","podcastDeepLink":"https://www.podbean.com/pu/pbblog-brm3z-ef908b","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":10,"gmtAdjustment":"GMT-06:00","useDaylightTime":0,"value":-6,"text":"(GMT-06:00) Central America","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":null},"podcastDownloads":null,"totalEpisodes":212,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Creative Brief Workshops LLC","engagementStatsBaseUrl":"https://d1.podbean.com/webplayer_engagement?u=67e9fa75f19169e514075742","shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-brm3z-ef908b-playlist","language":"en","sensitivitySessionExpireTime":14400,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/the-brief-bros/id1606440990","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Fthebriefbros.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog15700107%26podcastIdTag%3Dbrm3z&dfl=https%3A%2F%2Fthebriefbros.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"TuneIn + Alexa","link":"https://tunein.com/radio/The-Brief-Bros-p3090421/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/tunein.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/3436930","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null},{"name":"Podchaser","link":"https://www.podchaser.com/podcasts/the-brief-bros-5080958","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Podchaser.webp","title":null},{"name":"BoomPlay","link":"https://www.boomplaymusic.com/podcasts/50255","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/BoomPlay.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Oswald"},{"id":"SecondaryFont","val":"PT Sans"},{"id":"PlayerColor","val":"#FFBE00"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":"https://mcdn.podbean.com/mf/web/qnfedm/TBB_923_1350_vertical.jpg"},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#EE9E42"},{"id":"HomeHeaderBackgroundColor","val":"#282742"},{"id":"BackgroundImage","val":"https://mcdn.podbean.com/mf/web/fqww7r/TBB_1080x608_copyfa5438e1-d816-319d-7993-918c5a6eb55e.jpg"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"SecondaryPageBackgroundImage","val":"/assets/doubletree-episode-light.jpg"},{"id":"SecondaryPageBackgroundImageForMobile","val":null}],"episode-list":[{"id":"EpisodeListType","val":"list"},{"id":"EpisodesPerPage","val":14},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#E7913D"},{"id":"NavigationBackgroundColor","val":"#FAF7F4"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/GNXD5oCMGSe7","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-kNmAVrfzvu6l","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer1"},{"id":"FooterFontColor","val":"#000000"},{"id":"FooterBackgroundColor","val":"#ffffff"},{"id":"FooterCopyright","val":"Copyright 2023 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[{"id":"ComponentImageText-1","val":{"ComponentFontColor":"#EAAF3E","ComponentBackgroundColor":"#25273F","ComponentImage":"https://mcdn.podbean.com/mf/web/xhvfyq/Screenshot_2023-01-10_at_101625_AMc04e7cf0-b8ab-8d4f-0826-bf718d5be3c9.png","ComponentContent":"

The Brief Bros.

Howard Ibach (left) is a former copywriter and creative director with 26 years of ad agency experience, and the author of two critically acclaimed graphic textbooks on creative briefs.

Henry Gomez (right) is VP/Director of Strategy at Zubi Advertising in Miami, a renowned Hispanic marketing agency, with 27 years of experience.

"}}]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://thebriefbros.podbean.com","apiCommonParams":{"t":"67e9fa75","clientSignature":"bfbedbc0211ece2342b412c8df372982","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb25204637-mh5q8","episode":{"id":"pb25204637","idTag":"mh5q8","title":"207: Why brand frameworks fail","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/15700107/TBB_1080x1080_square_2x_p6ukjz_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/15700107/TBB_1080x1080_square_2x_p6ukjz_1200x628.jpg?s=598596bf6cb84ed7b6e2ccbb2f653a5d&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/15700107/TBB_1080x1080_square_2x_p6ukjz.jpg","previewContent":null,"content":"

Our friend Uri Baruchin returns for a two-part conversation. When he joined Henry Gomez and me three weeks ago, we simply ran out of time. It happens.

Today, we asked him to expand on a thought: why have brand platforms failed us? It's a master class in strategy.

Part 2 is next week.

","publishTimestamp":1739945040,"duration":2488,"mediaUrl":"https://mcdn.podbean.com/mf/web/ufbacjp9ik5c9824/TBB_2075yrq8.mp4","mediaType":"video/mp4","shareLink":"https://admin5.podbean.com/embed.html?id=pb-mh5q8-180979d","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-mh5q8-180979d","transcriptUrl":null,"permalink":"/e/207-why-brand-frameworks-fail-us/","downloadLink":"https://www.podbean.com/site/EpisodeDownload/PB180979DMH5Q8","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":62,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-mh5q8-180979d","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false},"episode":{"id":"pb25204637","idTag":"mh5q8","title":"207: Why brand frameworks fail","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/15700107/TBB_1080x1080_square_2x_p6ukjz_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/15700107/TBB_1080x1080_square_2x_p6ukjz_1200x628.jpg?s=598596bf6cb84ed7b6e2ccbb2f653a5d&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/15700107/TBB_1080x1080_square_2x_p6ukjz.jpg","previewContent":null,"content":"

Our friend Uri Baruchin returns for a two-part conversation. When he joined Henry Gomez and me three weeks ago, we simply ran out of time. It happens.

Today, we asked him to expand on a thought: why have brand platforms failed us? It's a master class in strategy.

Part 2 is next week.

207: Why brand frameworks fail

Comments (0)