212: Creative-Strategist tension

Henry Gomez and I return to discuss an important "nuts 'n bolts" topic: why is there tension between strategtists and creatives?

Alex Morris joined us a few months ago to share results from his own informal survey on this topic. But Henry and I decided it merited further exploration.

When the relationship works, the results are magic. When it doesn't, the work suffers.

Henry and I share our thoughts on how to foster this important partnership. Creatives and strategists, pull up a chair.