224: Chaz Wigley's new book

Our old friend, Chaz Wigley, returns to The Brief Bros. He reminds us why his 100 Things Planners Should Know is a font of wisdom. His insights, collected after decades as a strategist, are the building blocks for a stellar career.

Chaz shares his favorites among the 100 Things.

But this conversation is mostly about the bigger picture. About where strategy is today, the role of brands, the influence of AI and more.

And all from the perspective of an industry insider who is former chairman at BBH Asia.