102. A conversation with Bob Harrison, creative director at Luckie & Company

Bob Harrison is an old friend and colleague from my Minneapolis days. He worked for me as a copywriter when I ran the British Airways NA loyalty programs advertising business. Today, he’s a respected and award-winning creative director/writer at Luckie & Company in Birmingham, AL. And I could not be more proud. Henry Gomez and I invited Bob to join us this week and we had a great chat about his work—Bob and Henry swapped notes about the thrill of winning at Cannes—and the challenges around getting good briefs for his team of creatives. He shares with us Luckie’s commitment to data-driven insights and how that is reflected in the briefing process.