65. A conversation with Reid Holmes, ECD IWOC Direct.

Reid Holmes is a master brand builder and award-winning writer and creative director. He’s also at work on a book titled Brand Gratitude. Henry Gomez and Howard Ibach caught up with Reid and talked at length about his work at Campbell Mithun on the H&R Block campaign Reid originated called “You got people.” Reid now leads one the country’s biggest direct-marketing agencies, IWOC Direct, and we asked him about the how his experience in brands has influenced his work in the direct world. It’s an eye-opening conversation.