71. A conversation with Russell Davies, former strategist at W+K and Nike.

Russell Davies was Strategic Planning Director at Weiden+Kennedy in Portland and Global Consumer Planning Director at Nike. For nine years, he was a contributing editor and columnist at WIRED magazine. Today, he’s CMO at an energy start-up in London called Bulb. Henry Gomez and Howard Ibach had a wide-ranging conversation about brands, briefs and whether briefs help or hurt good creative. Russell brings a unique perspective to the subject and the discussion. His is a take we don’t hear often enough. Don’t miss this conversation.