18. A conversation with Vivek Kuchibhotal, program director at Think-Catalyst LLC

The Brief Bros. welcomes our first guest, the founder and president of BFC Ideas and our friend, Vivek Kuchibhotla. Vivek is a veteran brand and account management executive who now trains advertising agency professionals in breakthrough techniques on developing creative ideas.

Henry Gomez and Howard Ibach engage Vivek in a lively discussion about his thinking, the problems the ad industry faces around creative ideas and the creative brief, and the response his training has received.

Creative review: Public Service Announcement for CoorDown, an Italian nonprofit benefiting people with Down's syndrome from New York ad agency Small, featuring original music by Sting.