19. An agency strategist does more than write briefs.

The most visible job an ad agency strategist tackles is to write a creative brief for a new project or pitch. But the strategist's role involves more than brief writing. In today's episode of The Brief Bros., I challenged my friend and Brief Bros. Henry Gomez to create a list of other responsibilities, some unrelated to writing briefs, others directly related to briefs. Henry came through as usual.

Creative Review: New Balance. Media Agency: VMLY&R.