103. Creative Review: New OOH for McDonald’s from DDB New Zealand

Henry Gomez and I exchange our views on a new OOH campaign for McDonald’s by DDB New Zealand. We haven’t disagreed about much lately, but today we take opposing views. DDB New Zealand’s work brings a searing spotlight to the issue of advertising’s powerful role as an influencer. Henry and I bat this one back and forth. Tune in to find out where we land.