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The Brief Bros.

Howard Ibach (left) is a former copywriter and creative director with 26 years of ad agency experience, and the author of two critically acclaimed graphic textbooks on creative briefs.

Henry Gomez (right) is VP/Director of Strategy at Zubi Advertising in Miami, a renowned Hispanic marketing agency, with 27 years of experience.

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Henry Gomez and Howard Ibach react to the brilliant and always insightful author and creative director Dave Trott, who shares his wisdom in a 40 minute virtual presentation he made in August 2021.

Creative review: New :15 TV spot for Hefty.

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Henry Gomez and Howard Ibach react to the brilliant and always insightful author and creative director Dave Trott, who shares his wisdom in a 40 minute virtual presentation he made in August 2021.

Creative review: New :15 TV spot for Hefty.

37. Dave Trott on advertising’s Golden Age.

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