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The Brief Bros.

Howard Ibach (left) is a former copywriter and creative director with 26 years of ad agency experience, and the author of two critically acclaimed graphic textbooks on creative briefs.

Henry Gomez (right) is VP/Director of Strategy at Zubi Advertising in Miami, a renowned Hispanic marketing agency, with 27 years of experience.

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Everyone complains about not having enough time. Too many brief writers don't know how to overcome this perennial problem. This week, Henry Gomez and Howard Ibach present ideas to help brief writers make sure time is on their side. Creative review: GEICO Motorcycle TV. Agency: The Martin Agency.

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16. Do you have enough time to write a creative brief?

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