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The Brief Bros.

Howard Ibach (left) is a former copywriter and creative director with 26 years of ad agency experience, and the author of two critically acclaimed graphic textbooks on creative briefs.

Henry Gomez (right) is VP/Director of Strategy at Zubi Advertising in Miami, a renowned Hispanic marketing agency, with 27 years of experience.

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The snarky answer is, as long as it needs to be. But the Brief Bros. will give you a more exact answer, and it may surprise you. Henry Gomez and Howard Ibach bring their experience and insights to bear on the subject. Creative Review: Billboards for Orange County Animal Services. Agency: Out Front Studios.

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12. How long should your creative brief be?

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