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The Brief Bros.

Howard Ibach (left) is a former copywriter and creative director with 26 years of ad agency experience, and the author of two critically acclaimed graphic textbooks on creative briefs.

Henry Gomez (right) is VP/Director of Strategy at Zubi Advertising in Miami, a renowned Hispanic marketing agency, with 27 years of experience.

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Henry Gomez breaks down the macro and micro factors relevant to multicultural brief writers in this week's episode of The Brief Bros. Join him and Howard Ibach as they explore what brief writers need to remember when they work on Hispanic accounts. Creative review: Terminix television campaign. Agency: The Martin Agency

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14. Multicultural creative briefs, Part 1

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