35. Parallels between screen writing and brief writing.

A great, inspiring creative brief is by definition a great, inspiring story. And every story requires the writer to follow specific rules. In today's episode, Henry Gomez and Howard Ibach share insights from Glenn Gers about writing for the movies. The parallels are remarkable, and serve as a fresh way to frame the questions you ask when you write a creative brief.

Creative Review Classics: Spicy Meatballs for Alka-Seltzer by DDB from the 1960s.