45. Questions about the single-minded proposition.

A Brief Bros. fan and student at London’s School of Communication Arts, Terry Eeles, sent us four challenging questions about the single-minded proposition. Henry Gomez and Howard Ibach plunged in where angels fear to tread. Creative Review: New OOH for a major brand. But we’re keeping the brand hidden because we want you to answer a question: Did you figure out the brand by looking at the creative? The brand thinks you’ll figure it out. Henry agrees. I disagree. Agency: Rethink Canada.