42. Special guest Bob Hoffman, the Ad Contrarian, talks about briefs and advertising.

He tells it like it is and pulls no punches. Bob Hoffman, the Ad Contrarian blogger, former agency CEO, author of five books on advertising and a regular essayist on LinkedIn, joins Henry Gomez and Howard Ibach on The Brief Bros. to share his laser-sharp thinking about "The Three-Word Brief" and other hot-button advertising issues. Check out his latest book, Advertising for Skeptics. Highly recommended!