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The Brief Bros.

Howard Ibach (left) is a former copywriter and creative director with 26 years of ad agency experience, and the author of two critically acclaimed graphic textbooks on creative briefs.

Henry Gomez (right) is VP/Director of Strategy at Zubi Advertising in Miami, a renowned Hispanic marketing agency, with 27 years of experience.

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The great and powerful strategist Charles Wigley joins Howard Ibach and Henry Gomez to talk about briefs, creativity, advertising and his \"Chaz's 100 things a planner should know\" blog for BBH Labs.

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38. Special guest Charles Wigley talks about planning, creativity, and his BBH Labs blog post.

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