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The Brief Bros.

Howard Ibach (left) is a former copywriter and creative director with 26 years of ad agency experience, and the author of two critically acclaimed graphic textbooks on creative briefs.

Henry Gomez (right) is VP/Director of Strategy at Zubi Advertising in Miami, a renowned Hispanic marketing agency, with 27 years of experience.

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What makes a brilliant, inspiring creative brief writer? Howard Ibach and Henry Gomez, hosts of the weekly podcast The Brief Bros., bring their considerable experience to answer this question. Then they review Jeep Wrangler 4xe's new TV spot, Pale Blue Dot. Agency: Doner Agency.

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1. The Brief Brothers talk about creative brief writing skills

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