{"store":{"baseInfo":{"podcastTitle":"The Brief Bros.","slug":"thebriefbros","podcastDescription":"The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/15700107/TBB_1080x1080_square_2x_p6ukjz.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/15700107/TBB_1080x1080_square_2x_p6ukjz_1200x628.jpg?s=598596bf6cb84ed7b6e2ccbb2f653a5d&e=jpg","podcastUrl":"https://thebriefbros.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/thebriefbros/feed.xml","theme":"double-tree","podcastDeepLink":"https://www.podbean.com/pu/pbblog-brm3z-ef908b","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":10,"gmtAdjustment":"GMT-06:00","useDaylightTime":0,"value":-6,"text":"(GMT-06:00) Central America","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":null},"podcastDownloads":null,"totalEpisodes":215,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Creative Brief Workshops LLC","engagementStatsBaseUrl":"https://d1.podbean.com/webplayer_engagement?u=68047eabf8868cb72e076956","shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-brm3z-ef908b-playlist","language":"en","sensitivitySessionExpireTime":14400,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/the-brief-bros/id1606440990","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Fthebriefbros.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog15700107%26podcastIdTag%3Dbrm3z&dfl=https%3A%2F%2Fthebriefbros.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"TuneIn + Alexa","link":"https://tunein.com/radio/The-Brief-Bros-p3090421/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/tunein.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/3436930","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null},{"name":"Podchaser","link":"https://www.podchaser.com/podcasts/the-brief-bros-5080958","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Podchaser.webp","title":null},{"name":"BoomPlay","link":"https://www.boomplaymusic.com/podcasts/50255","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/BoomPlay.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Oswald"},{"id":"SecondaryFont","val":"PT Sans"},{"id":"PlayerColor","val":"#FFBE00"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":"https://mcdn.podbean.com/mf/web/qnfedm/TBB_923_1350_vertical.jpg"},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

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The Brief Bros.

Howard Ibach (left) is a former copywriter and creative director with 26 years of ad agency experience, and the author of two critically acclaimed graphic textbooks on creative briefs.

Henry Gomez (right) is VP/Director of Strategy at Zubi Advertising in Miami, a renowned Hispanic marketing agency, with 27 years of experience.

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Brief writers, take heed! The Brief Bros. do a deep dive into the importance of research in advertising. Howard Ibach interviews his strategist partner Henry Gomez for his insights and experience in the finer points of doing one's homework. Your briefs, and your brand, will benefit. Creative Review: McDonald's Out of Home campaign. Agency: TBWA Belgium.

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9. The importance of research.

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