68. Writing a creative brief, Part 2.

Part 2 of our Hulu brief writing summer re-broadcast:

Henry Gomez and Howard Ibach continue the thinking process around writing a creative brief for Hulu. Henry has unearthed some juicy intel on Hulu right on its own website. He found Hulu brand guidelines, a treasure trove of insider goodies. We dig deeper and start to add initial ideas on sticky notes we placed around each box that we created on our Mural. At the end of our episode, it’s clear we are zeroing in on final thinking. Next time, we’ll reveal our brief!